SI news
SimEx-Iwerks Expands Into Natured-Based Attractions
SimEx-Iwerks is bringing its immersive expertise outdoors with the launch of a new line of nature-based attractions. Designed to spark hands-on exploration and connection with the natural world, this expansion includes canopy trails, netted play zones, and more. Leading the initiative is Gerhard Komenda, newly appointed Director of Nature Attractions, whose award-winning work has redefined outdoor family experiences.
Innovation in Motion
Discover how SimEx-Iwerks is revolutionizing inclusive entertainment with the world’s first wheelchair-accessible motion platform for 4D theaters, developed in partnership with Morgan’s Wonderland. This innovative Ultra-Accessible® experience ensures that all guests, regardless of ability, can fully enjoy immersive cinematic thrills.
SimEx-Iwerks Unveils New Brand Identity
SimEx-Iwerks, leader in cinematic attractions, announces a refreshed brand identity, marking a new chapter of growth. The rebrand follows the company's transition to being management-owned and is part of an exciting initiative to expand immersive experiences and enhance social engagement in 2025.
Project Showcase: Morgan's Wonderland Launches $6.5M Expansion with Ultra-Accessible 4D Theater
Morgan's Wonderland unveils its largest expansion featuring four new attractions including a custom 4D Magic Cinema, delivering inclusive entertainment for guests of all abilities.
Innovation Spotlight: Morgan's Wonderland and SimEx-Iwerks Pioneer Inclusive Motion Theater Experience
Morgan's Wonderland partners with SimEx-Iwerks to launch an Ultra-Accessible motion theater experience, featuring custom-designed inclusive technology for guests of all abilities.
Innovation Spotlight: SimEx-Iwerks Debuts First Custom Flying Theater Film with FROSTBITE - DINO ISLAND III
SimEx-Iwerks partners with Red Raion to create FROSTBITE, a groundbreaking CGI flying theater experience bringing dinosaurs to life in Antarctica, launching spring 2023.
Innovation Spotlight: SimEx-Iwerks Marks 30th Anniversary with Revolutionary Immersion Theater Launch
SimEx-Iwerks celebrates 30 years of cinematic innovation by unveiling next-generation Immersion Theater technology featuring interactive AR and premium IP experiences at IAAPA 2022.
Innovation Spotlight: Pigeon Forge Launches FlyRide®, A Multi-Million Dollar Flying Theater Experience
Experience FlyRide®, Pigeon Forge's new $12M immersive flight simulation attraction. Soar above 22 national landmarks with wind, mist, and motion effects on a 4-story curved screen. Visit Beyond The Lens for this ultimate techno-tainment adventure.
Project Showcase: San Antonio Zoo Launches Immersive 4D Theater with AQUAMAN and Planet Earth Experiences
San Antonio Zoo debuts a new Project Selva-themed 4D theater featuring blockbuster content and multi-sensory effects, enhancing wildlife education through immersive entertainment.
Project Showcase: Nashville Zoo Unveils Immersive Adventure 4D Theater Experience
Nashville Zoo introduces a state-of-the-art 4D theater featuring Ice Age and Lost World experiences, complete with special effects and multi-sensory technology from SimEx-Iwerks.
SimEx-Iwerks & Happy Valley Sign Cooperation Agreement
Happy Valley Group expands its entertainment offerings across China through strategic partnership with SimEx-Iwerks, bringing advanced 4D cinema technology to multiple theme parks.
Film: FROSTBITE – DINO ISLAND III in Production
SimEx-Iwerks and Red Raion unveil FROSTBITE - DINO ISLAND III, bringing dinosaurs to life in Antarctica through cutting-edge flying theater and 4D technology.
Project Showcase: Las Vegas' Adventuredome Unveils World-First SCOOB! 4D Experience
SimEx-Iwerks and Warner Bros. bring Scooby-Doo's latest mystery to life in an immersive 4D experience, launching exclusively at Las Vegas' Adventuredome at Circus Circus.
The Future of Immersive Entertainment Takes Flight with SimEx-Iwerks and Red Raion Partnership
SimEx-Iwerks and Red Raion join forces to expand flying theater content offerings, bringing new CGI experiences to the growing immersive entertainment market worldwide.
Project Showcase: Shedd Aquarium's Multi-Sensory Octopus 4D Experience Transformation
Experience the ocean's most intelligent creature in stunning 4D as SimEx-Iwerks and BBC Earth bring Blue Planet II's octopus encounters to life at Chicago's Shedd Aquarium.
Project Showcase: The Maritime Aquarium Enhances Guest Experience with New SimEx-Iwerks 4D Theater
Discover how SimEx-Iwerks' innovative 4D theater technology transforms The Maritime Aquarium at Norwalk's visitor experience with immersive effects and stunning marine content.
InPark Magazine Issue #84 Feature
Explore the fascinating journey of motion simulation technology, from its 1904 World's Fair origins to SimEx-Iwerks' cutting-edge FlyRide® installations transforming entertainment today.
Project Showcase: Beyond the Lens! Branson Debuts First-Ever 40-Seat FlyRide® Experience
Experience SimEx-Iwerks' latest FlyRide® innovation at Beyond the Lens! Branson - a groundbreaking 40-seat flying theater featuring immersive effects and stunning aerial views of America.
Innovation Spotlight: SimEx-Iwerks Revolutionizes Flying Theater Experience with World's First 60-Seat Dome Screen FlyRide®
Discover how SimEx-Iwerks' groundbreaking 60-seat dome screen FlyRide® technology transforms aerial experiences at Wilderness Resort, setting new standards in immersive entertainment.
Project Showcase: Take Flight Soars Into Wilderness Resort with Next-Gen FlyRide Experience
Experience "Take Flight" - Wisconsin Dells' newest FlyRide attraction at Wilderness Resort. Soar over national parks & landmarks in this immersive aerial adventure. Opens Sept 2!