SimEx-Iwerks Introduces Vision 360™

A Fully LED Immersive Experience That Surrounds Guests

BALTIMORE – NOVEMBER 13, 2025 — SimEx-Iwerks, a global leader in cinematic attractions, announces its newest innovation: Vision 360™, a fully LED, 360-degree immersive experience designed to captivate audiences through choreographed storytelling, stunning visuals, dramatic sound, and subtle special effects.

Surrounded on all sides, including the ceiling, guests are completely enveloped in breathtaking scenes that move around and above them. The design invites guests to move freely around the space. Carefully paced editing and spatial audio cues guide their attention naturally, keeping the experience intuitive and engaging for all ages.

The attraction is both grand, yet intimate, displaying dynamic, life-sized content to provide a shared emotional experience that ignites wonder, connection, and lasting memories.

“We want families and friends to experience something together, those awe-filled moments where kids are tugging on their parents’ sleeves in excitement,” said Kate Magnusson, Vice President, Marketing & Partnerships at SimEx-Iwerks. “Our shows are visually driven, without narration, letting the imagery tell the story.”

SimEx-Iwerks’ first Vision 360 production will celebrate the beauty and resilience of the natural world. Through sweeping landscapes, animal encounters, and a powerful cinematic score, the show captures moments that go beyond traditional storytelling, offering a glimpse of how Vision 360 can transport audiences anywhere, perfectly balancing entertainment and education.

Vision 360 can be delivered as a stand-alone building or custom integrated into an existing space. Optional bench seating and accessibility features ensure all guests can participate comfortably.

“Vision 360 is a highly profitable attraction with strong ticket revenue potential,” continued Kate Magnusson. “We’re excited for venues to invite guests to step into a new reality.”