NEW PRODUCT LINE BRINGS WILDLY ENGAGING, NATURE PLAY TO LIFE

BALTIMORE – JUNE 26, 2025 — SimEx-Iwerks, a global leader in immersive cinematic attractions, is proud to announce the launch of a new nature-based product line designed to bring families closer to the natural world through elevated outdoor experiences. This expansion marks an exciting addition to the company’s family entertainment portfolio.

To lead this initiative, SimEx-Iwerks welcomes Gerhard Komenda as Director of Nature Attractions. With over two decades of experience in designing and building acclaimed outdoor experiences, Komenda brings a deep expertise in eco-conscious construction, natural materials, and guest-centered adventure design. His work has been featured in over 100 projects and has redefined how guests connect with nature.

SimEx-Iwerks has worked with Gerhard for many years including the design and installation of Arial Adventure Parks at the San Diego Zoo Safari Park and Bronx Zoo, and the award-winning Nature Trek at the Bronx Zoo.

“We’re thrilled to have Gerhard on board to develop this exciting new chapter,” said Sean McAllister, Senior Vice President, Attraction Development. “His passion for authentic, sustainable experiences aligns perfectly with our mission to deliver innovative, family-friendly attractions that inspire wonder, both indoors and out.”

Nature-based attractions are well-suited for a wide range of destinations, anywhere families gather to explore, play, and connect with nature.

“This new product line will include the Nature Trek experience, no-harness canopy tours, and nature play environments,” shares Gerhard, “These attractions encourage hands-on exploration and active play, while supporting high capacity and durability.”

This expansion reinforces the company’s commitment to pushing the boundaries of what immersive entertainment can be—blending cinematic storytelling with real-world connection.