iaapa 2025
innovation in motion
At SimEx-Iwerks, we know how to deliver thrilling experiences that keep your guests talking
(and your revenue growing).
In the fast-paced world of entertainment venues, we’re crafting unforgettable experiences designed to captivate and inspire. We pair state-of-the-art technology with engaging storytelling to ensure a memorable experience for your audience.
Our Products
NEW— Vision 360™
Step into a new reality in this fully immersive world where stories unfold all around you. This standing cinematic experience with choreographed storytelling, and dramatic effects create a unique, highly marketable attraction.
FlyRide®
Soar to new heights with our flying theater experience. This unique, market differentiating attraction allows guests to take flight, all while never leaving the safety of their seats. Engineered for high throughput and operational efficiency, this all-ages experience balances guest satisfaction with venue performance.
Immersion Theater
With high-impact visuals, immersive sound, and built-in special effects this attraction is designed to thrill and built to perform. This next generation 4D theater delivers a powerful, shared experience that captivates guests of all ages.
NEW— Immersion Theater Jr.
With vibrant visuals, built-in movement, and interactive fun including a post-show dance part, this attractions keeps kids engaged & coming back for more. This high-energy, cinematic experience is designed just for younger audiences.
Nature Attractions
Inspire wonder by adding a nature-based attraction that encourage hands-on exploration and active play, while supporting high-capacity throughput and durability. Each are well-suited for a wide range of destinations, anywhere families gather to explore, play, & connect with nature.
Attraction Films
Our continually growing film library supports all of our cinematic experiences. We offer a proven mix of family-friendly animated adventures, inspiring wildlife documentaries, holiday hits, and high-energy ride and flying theater films.
Cabin Simulators
Cabin Simulators combine the comfort of a theater with the excitement of a motion ride, delivering a high-impact experience in a compact footprint. Guests step into a themed cabin where synchronized motion, immersive media, and multi-sensory effects create an adventure that’s both thrilling and accessible for all ages.
