Signature cinematic adventure

More Than A Theater

More Than A Theater

Transport audiences into the heart of the action. Designed to captivate guests of all ages, this next-generation 4D Experience® delivers a powerful, shared experience.

Every show is engineered to thrill, spark emotion, and create lasting memories, while also driving guest satisfaction and revenue growth.

Innovation That Performs

  • Immersion Theater transports audiences into unforgettable adventures through cinematic storytelling. Each 4D Experience® blends film, special effects, and atmosphere for a shared emotional journey that excites, educates, and inspires.

  • Immersion Theater delivers consistent results year after year. Flexible programming, seasonal titles, and new content rotations make it a reliable attraction that keeps audiences coming back.

  • Sight, sound, and synchronized in-seat effects including wind, scent, mist, and floor vibration combine to create a fully immersive sensory experience. Every cue is precisely timed to the on-screen action to maximize impact.

  • Immersion Theater is designed for families, groups, and audiences of all ages. The cinematic experience offers a shared adventure for everyone. It’s an experience guests can’t replicate at home, making it a premium attraction they’ll return to again & again.

  • Engineered for durability & dependability, Immersion Theater’s modular design ensures easy maintenance, upgrades, and long-term performance.

  • The Immersion Theater is a standout promotional tool that sparks guest curiosity and fuels repeat visitation through fresh seasonal or mission-based content.

Built For Impact

  • Maximizes visual impact with new side-wall projection extends imagery into guests’ peripheral view for a truly enveloping experience.

  • Digital 3D projection delivers crystal-clear, perfectly calibrated shows. The system maintains brightness, color fidelity, and depth ensuring every presentation looks bold & consistent from first show to last.

  • 3D digital sound fills the theater, moving organically around & above the audience. This multidimensional audio environment enhances the show & deepens the connection to every scene.

  • Our newly developed SimEx-Iwerks seat is available in both motion and non-motion. The proprietary design integrates smooth, reliable motion with built-in effects for comfort, precision, and lasting durability.

  • Integrated effects including in-seat wind, mist, scent, vibration, and lighting amplifies immersion. In-theater elements such as bubbles and show lighting add surprise moments that engage every sense.

Design Highlights

Our design provides space for a pre- and post show to extend immersive feel of the experience.

    • Additional spaces allow for continuous cycles

    • Capacity of 240 per hour

    • Runs efficiently in shoulder/
      off-peak

    • Staffing: one operator; one person per floor; one pre-show

Engineered For Impact

Our latest seat design enhances every show, making the attraction more dynamic, memorable, and guest-focused.

    • 3DOF motion seats: no seat belt required & no height restriction; ability to turn off motion by seat

      • Non-motion seats also available

    • In-seat special effects: wind, water, scent, vibration, embedded seat poke

    • Programmable floor lighting

    • Easily maintained with occupancy sensors disabling motion & effects when seats are not used

    • Color options available

Accessible To All

  • Multi-function devices for closed captioning, descriptive audio, and language translation

  • Assisted listening devices & inductive loop
    support to sync to show

  • Accessible seating locations; optional SI engineered motion platform for mobility devices

  • Ability to turn off motion, by seat or row

  • Integrated sensory-friendly show mode

  • Designated safe service dog locations

Sample Layout

  • Delivered building option: 30’ x 50’ footprint

  • 50-seat non-motion theater with two spaces for guests with mobility devices

  • Streamlined layout with single entry and exit doors for efficiency

  • Covered pre-show area included in the design

  • Expanded back-of-house with dedicated 3D glasses washing space

Attraction Exterior Design

The exterior is intentionally designed to stand out. It will draw attention, spark guest curiosity, and help drive ticket sales. SimEx-Iwerks will deliver this building to your venue. Alternatively, if you have an interior space, we can design Immersion Theater to seamlessly integrate into an existing building.

Attraction Films

Our curated portfolio of attraction films is built to maximize the theater experience.

Each title delivers fun, family-friendly thrills that boost ticket sales & encourage repeat visitation.

Seasonal favorites, including high-performing holiday films, provide fresh opportunities to market the theater & drive revenue year after year.

Every film comes with marketing toolkits to make on-site promotion, online campaigns, and social media engagement easy.

Worldwide Partners

Ready To Get Started?

Our attractions are offered through purchase or partnership.

Our agreements include annual service plans, ongoing film licensing, and scheduled equipment upgrades throughout the term.