Visit booth S2261 to explore cinematic experiences, nature attractions, and new possibilities for venues
BALTIMORE, MD — [November 13, 2026] — SimEx-Iwerks is heading to the IAAPA Expo with new ways for you to connect with your guests. At booth S2261, the company will preview its expanding range of attractions and a lineup of 12 new films for 2027, including two new flying theater films.
At IAAPA Expo, SimEx-Iwerks will introduce attendees to its range of attractions, films, and custom capabilities. From refreshing an existing theater to developing a signature attraction, the team will be available to discuss solutions that fit each venue’s audience, space, and business goals.
SimEx-Iwerks’ cinematic attractions bring stories to life in a variety of ways. The next generation of Immersion Theater combines cinematic storytelling with new sidewall projection, integrated special effects, spatial audio, and optional motion seats. Immersion Theater Jr. creates a playful space for young children and their families, blending film, movement, and shared fun.
FlyRide® offers flying theater experiences in a range of configurations, supported by custom content and a growing film library. Vision 360™ surrounds guests with imagery and sound in LED or projection environments, creating shared experiences that spark wonder and emotional connection.
For venues looking beyond the screen, SimEx-Iwerks’ Nature Attractions invite guests to explore and play together. Nature Trek, Canopy Walk, AdventureNet, and Nature Play offer flexible options for outdoor environments.
The company also provides custom design, technology integration, and service and support, bringing together LED displays, projection, spatial audio, show control, media servers, and special effects.
12 New Shows in 2027
SimEx-Iwerks’ 2027 film lineup will introduce 12 new titles, including two new flying theater films, giving venues more opportunities to refresh their programming.
Spanning wildlife storytelling, branded entertainment, and seasonal favorites, the broader catalog blends education and entertainment to connect with diverse audiences. Film licenses include preapproved marketing assets to help venues build excitement and promote the experience and the shows.
Meet Our Growing Team
IAAPA attendees can also meet Robby Gilbert, the company’s new Director of Business Development. Gilbert brings experience working with zoos, aquariums, museums, and science centers.
He joins the team in helping venues explore opportunities across cinematic attractions, nature attractions, and custom experiences.
Celebrating Industry Creativity
SimEx-Iwerks is proud to sponsor blooloop’s Theme Park Influencer awards, with Sean McAllister, Senior Vice President of Attraction Development, serving as a judge. The team will join industry colleagues at blooloop’s Tuesday night event for the announcement of this year’s winners.
The company is also celebrating Vice President, Attraction Development, Kate Magnusson’s recognition in the blooloop 50 Immersive Influencers, honoring her contributions to immersive guest experiences and longstanding work with attraction partners.
Connect With Us at IAAPA
Visit SimEx-Iwerks at booth S2261 to preview the 2027 film lineup, meet the team, and explore what’s possible for your venue.
To arrange a meeting, contact hello@iwerks.com.